From Idea to Asset: Creating Your First Digital Product Using AI
This is your first draft. (The Fast & Focused Way) | Where your skill turns into an asset
Currently I am writing a Roadmap series called “From Zero to First Sale” Today I am going to share the 4th part (week) of this roadmap.
Here are previous issues of this roadmap:
Part 1: The First Step to Earning Online
Part 2: Identifying the Right Audience with AI and Data
Part 3: How I Validate the Problem & Demand Before Building (using AI and Data)
Let’s start with today’s part.
Creating the First Draft of the Digital Product using AI.
Your Digital Product Has One Job: Let’s Define It
Most creators get stuck here—not because they lack skill or ambition, but because they never clarify what their product is supposed to do.
They try to teach everything they know, or build something perfect, and end up with a half-finished mess collecting digital dust.
Let’s fix that.
Here’s a simple truth I’ve learned after building and selling multiple digital products (including the course 700+ people are learning - that’s without ads)
Your product is not your knowledge.
It’s a focused solution to a specific problem your audience wants solved.
That’s the lens we’re using in this week’s issue.
That transformation is your anchor. And that’s where we begin.
This guide will help you go from:
A raw idea or skillset
To a structured outline
To a drafted product using AI
That solves a real problem and is ready to sell
Whether you’re building a mini-guide, a swipe file, or a 30-minute crash course, the same principle applies:
Simplicity wins. Transformation sells.
Now let’s look at what you’ll gain by the end of this guide.
What You Can Expect from This Post:
Why Most People Get Stuck Here (and Why You Won’t)
If there’s one stage in the digital product journey where 80% of creators quit — it’s right here.
They’ve nailed the idea.
They’ve validated the demand.
They’re excited to build…
But then comes the blank screen. The “How do I even structure this?” moment.
Suddenly, they’re spiraling:
“Is this even good enough?”
“What if I teach it wrong?”
“Should I add more? Will anyone even buy this?”
It’s analysis paralysis.
And most creators? They drown in it.
But you’re not going to.
Because I’m not going to let you.
Here’s what I want you to know:
You don’t need to be a master teacher.
You don’t need to build a fancy 20-module course.
You just need to structure your product around a transformation your audience truly wants.
And let AI + your experience fill in the gaps.
That’s exactly how I created my best-selling course and went on to sell 700+ copies without spending a dollar on ads.
Before start building, let me share the tools I have used. And this is a very common question I get. Usually people are really complicating this process.
My AI Product-Building Stack & Workflow
Let me show you the exact tool stack I used to go from idea to income, with no tech overwhelm, no complicated software, and no big team.
This is the same stack I used to build Twitter Success Mastery.
Tool 1: ChatGPT (or Claude)
Purpose: Course Strategy + Content Drafting
This is where everything started.
I used ChatGPT with the Expert Course Design System prompt (shared below) to:
Develop a transformation-focused course structure
Break down the modules and lessons
Draft lesson content based on my experience
Clarify the outcomes of each part of the product
This tool is your assistant for organizing your knowledge fast.
If you're reading this via email, you might miss part of the content—it's a long one! I recommend checking out the web version for the full experience.
Tool 2: Notion
Purpose: Course Content Delivery Platform
I didn’t overthink platforms or fancy LMS tools.
Instead, I used Notion to:
Organize the course into clean, easy-to-navigate sections
Embed written lessons, visual aids, and links
Add actionable checklists and resources
Let students consume the course at their own pace, distraction-free
If you're a fan of simplicity and want your course to feel like a private playbook, Notion is perfect.
Tool 3: Canva
Purpose: Visual Design + Lesson Graphics
I used Canva to create:
Cover images and section dividers
Instructional visuals (diagrams, workflows)
Branded assets to make the course feel polished and professional
Even if you’re not a designer, Canva lets you create clean, brand-aligned assets in minutes.
Tool 4: Loom
Purpose: Screen Recording + Video Lessons
Some lessons were better shown than written. I used Loom to:
Record short walkthroughs of tools and strategies
Add a personal, face-to-face element to the course
Explain steps visually for those who prefer to watch & learn
Loom is perfect for async teaching…no editing, no uploads, just hit record and share.
Tool 5: Gumroad
Purpose: Course Hosting + Payments + Delivery
Finally, I used Gumroad to:
Host the course and provide secure access
Set up affiliate options to boost reach
Create and manage discount codes
Send onboarding and follow-up emails automatically
Gumroad isn’t just a payment tool…it’s a mini business system for digital creators.
My Workflow at a Glance
Here’s how it all fit together:
ChatGPT → Turn my expertise into a structured course
Notion → Build the course layout and add drafted content
Canva → Design visuals to support lessons
Loom → Record explanations and screen guides
Gumroad → Sell, deliver, and scale the product
You don’t need 10+ tools, a big team, or expensive platforms.
Just 5 tools, used the right way, helped me build, launch, and scale a profitable digital product with speed and confidence.
How I Built My Course with AI (and Sold 700+ Copies)
The course? Twitter Success Mastery.
Built entirely in Notion.
No fluff. Just strategic content and execution tools.
But before I ever opened a blank page, I did what you’ve already done in the first 3 parts of this roadmap:
✅ Week 1: Discovered my leverageable skill
I looked at what I already knew…how I grew from 3K to 75K followers on X…and identified that audience-building and monetization were my unique edge.
✅ Week 2: Identified the audience/personas
I didn’t guess what people wanted. I checked my DMs, replies, and previous content that resonated.
It was clear: people wanted to grow on X and make money from it.
I defined the transformation:
👉 “Learn the system I used to grow my Twitter from 3K to 50K in 7 months.”
✅ Week 3: Validated the pain & demand
I validated it by offering a free lead magnet, which leads to a waitlist. Over 40 people joined…
Once I knew what I was promising, outlining the product became 10x easier.
That’s where AI came in.
How I Used AI to Go From Idea → Structured Course
Once the outcome was clear, I gave ChatGPT a simple but powerful prompt: (here you don’t have to use only ChatGPT.)
Before the prompt, let me share the outcomes you can expect from this prompt:
Immediate Deliverables:
Strategic analysis connecting expertise, audience, and transformation goal
Structured course outline with clear learning progression
Module-by-module breakdown with specific outcomes
Bonus content recommendations that amplify core transformation
Detailed lesson content (upon outline approval)
Not only that, with this prompt you can achieve:
Creator's genuine experience and business approach
Each component has measurable, concrete outcomes
Content directly addresses target audience's actual needs and challenges
Every element contributes to the stated end goal
Content is actionable rather than theoretical
Here is the prompt👇